Éditions Pow Pow specializes in adult comics, exploring a wide range of themes ranging from autobiography to fiction, absurdity, and historically flavored narratives. It's quite a diverse universe that the company wanted to showcase by refreshing its image to make it more modern and appealing.
But how? Since the project's style hadn't been clearly defined at the outset, we first focused on redefining their brand identity. Drawing inspiration from existing assets, we were able to enhance and modernize the overall look while ensuring to preserve the original spirit and values of the company.