To help the client to achieve their new online sales objectives, we had to rework their whole platform. Our goal was to optimize the entire purchasing process for their clientele, so we developed a brand-new online sales site using Shopify technology and supported on Artika’s CRM.
Given Artika’s complex price structure and the fact that the site had to work for several countries, it was impossible to create it solely in one Shopify structure. The website itself is totally integrated into an external system, allowing for maximum flexibility when creating pages and content. The online order process is managed via Shopify’s back-end.