To achieve this, we wanted to produce an ARG (Alternative Reality Game) which would push the barriers of what had been achieved in the past. In short, Alternative Reality Games are games that weave both reality and fiction, creating a unique experience for players, as they often have to find clues and information within actual events that happen and link them to fictional elements that we have produced.
We knew we had the capabilities and the tech to realize such an ambitious project, with our game design expertise and a new partner in PlayfabXR, which would prove indispensable in creating a never-before-seen Twitch interactive experience. We had one core KPI for this project, including 10 000 unique viewers. We ended up smashing those numbers with a total viewership of 250 000 unique viewers with 25% engagement rate.